It can be helpful to see how your tweets have performed over the last month. However, it’s helpful to see whether the total number of people viewing your content is increasing or decreasing, as this can be used to identify how your content is being received by the public and determine whether you should continue in the same direction or shift your strategy. They don’t track whether someone interacted with your tweet in any way, so it’s not a reliable indicator of engagement. Impressions can be tracked in two ways - both at the individual tweet level and at the overall account level. This means that with impressions, businesses can measure their content reach, helping them to understand their brand awareness. These impressions are not limited to your current followers they are counted every time your content displays on someone’s feed in the form of a tweet, retweet, or quote tweet. So if 100 people saw your content in their Twitter feed, then you made 100 impressions. On Twitter, a new impression is counted every time your tweets pop up on a user’s timeline.
#Twitter analytics profile visits android
Using the iOS or Android Twitter app, click on the three vertical lines on any of your own tweets to view metrics, including impressions, engagement, new followers, and link clicks. On mobile devices, Twitter Analytics is accessed slightly differently. From there, click "Analytics." When you arrive at the Analytics dashboard, you’ll be taken to a page that displays key metrics in monthly summaries, including profile visits, new followers, and more. To access Twitter Analytics on your desktop, go to the Twitter homepage and click on the "More" button, signified with a circle icon containing three dots. These insights allow businesses to make well-informed decisions using data to strategize their social media plan. Both personal and business accounts can use this tool to view impressions, followers, history, retweets, engagement rates, shares, and more.īusinesses will find these metrics especially useful, as they demonstrate the success rate of their content, determine the optimal time to post, and track growth in real time. Since 2014, Twitter Analytics has been available to track and view various key metrics. Here’s where to find them on the platform and what metrics to track. If you want to see social media growth for your business and stand out among your competitors on Twitter, it is essential to keep an eye on your analytics. This means that while the potential audience is growing, so is the number of voices to compete with on the platform. In 2022, Twitter's user count is expected to grow upwards of 329 million. But unless you strategize and pay attention to metrics, you risk being drowned out by other users. Twitter can be a great way to reach customers and expand your audience.
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